SEO · Web Development · Workplace Wellness
Leading Wellness Solutions
Leading Wellness Solutions delivers world-class, evidence-based mental health and leadership programs to Australian workplaces. The challenge was getting found by the very organisations that needed them most.
Overview
World-Class Programs. Invisible Online.
Founded by Dr Simone Shaw and Miriam Henke — bringing decades of combined clinical experience — Leading Wellness Solutions delivers evidence-based mental health, wellbeing and leadership programs. The existing digital presence wasn’t built to convert, and it didn’t speak clearly enough to the HR leaders and decision-makers searching for practical, workplace-ready solutions.
We rebuilt the digital foundation across three connected tracks — web development, SEO strategy and technical foundations — giving leadership and employee programs clear, credibility-building journeys from discovery through to enquiry.
Leadership Programs
Employee & Team Programs
Expertise & Trust
Search Intent Became the Architecture
Keyword architecture was mapped one cluster per program to avoid cannibalisation across the portfolio, with workplace mental health, leadership development and WHS-aligned terminology shaping high-intent entry points throughout the site.
Local SEO signals were strengthened around the Sunshine Coast and Queensland while every major program received a clearer search purpose, stronger internal hierarchy and a more direct path toward enquiry.
Outcomes & Delivery
Organisational Trust
“
It took me a while to find a suitable local Sunshine Coast psychologist who understood what I was trying to achieve — but also had the skills to deliver the message we wanted to share with our team. Simone tailored workshops to meet the needs of our team over an 18-month period.
Rod Pertot
Owner Manager · BOQ Noosa
News & Resources
Program Experience
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Organic
Traffic
✓
Site
Live
2
Audience
Journeys Built
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Inbound
Enquiries
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Ready to Be Found by the Clients Who Need You?
We build digital visibility that reflects the quality of what you actually do.
