P3 LogiQ’s platform supports ISO 9001 Quality Management and ISO 14001 Environmental Management. However, its paid marketing was not structured around the way buyers actually made decisions: a long, research-heavy process involving multiple stakeholders across the United States and United Kingdom.

We developed separate campaign architectures for each ISO standard across LinkedIn, Google Search and Google Display. A dedicated awareness campaign was also launched ahead of P3 LogiQ’s 17 May industry event, turning every impression into a strategic warm-up before the conversion ask.

A connected remarketing loop linked Google Search with Google Display. A prospect who searched for “ISO 9001 software,” visited the website and left without converting would continue seeing relevant display advertising during the following two weeks.

LinkedIn targeting focused on precise decision-making roles such as Quality Managers, Compliance Officers and EHS Managers rather than relying on broad industry targeting alone. Separate bid strategies were developed for manufacturing hubs in the United States and professional-service audiences in the United Kingdom.