Stay up to date with the latest marketing trends!

A B2B SaaS marketing manager in Bengaluru runs her first LinkedIn Ads campaign. She builds a clean single image ad a sharp headline, strong visual, one CTA. It runs for three weeks. The CTR is decent. The CPL is acceptable. She calls it a win and moves on. Six months...

Two tools. One very common mix-up. A founder runs a D2C skincare brand from Pune. Her Google Ads manager calls to say: "We should move to AI Max." Three weeks later, another consultant calls and says: "You should be on Performance Max." She asks both of them if it is...

Meta Ads have evolved tremendously over the years. From simple 2D flyer-style advertisements in the early days to today’s AI-powered advertising ecosystem. The platform has continuously transformed the way brands connect with audiences. 1. The Manual &...

Video ads are the best form of ads that will increase your visibility and also give you higher engagement. It reaches a higher audience and also keeps people on the hook and stops your scroll.  Video ads are increasing the percentage of people watching and also...

Stop marketing to everyone. Seriously. Here is a scenario that plays out inside B2B companies across India approximately once every quarter: Marketing runs LinkedIn campaigns. Leads come in. Sales calls the leads. Sales comes back to marketing with that particular...

The real reason your Google Ads are failing Rohan runs a SaaS company in Bangalore. He set up Google Ads, put in ₹50,000 for the month, and waited. Clicks came in. The dashboard looked busy. But by the 20th of the month, the budget was gone — and he had exactly 2...