by Riya Ubriani | Jun 30, 2026
A B2B SaaS marketing manager in Bengaluru runs her first LinkedIn Ads campaign. She builds a clean single image ad a sharp headline, strong visual, one CTA. It runs for three weeks. The CTR is decent. The CPL is acceptable. She calls it a win and moves on. Six months...
by Riya Ubriani | Jun 23, 2026
Two tools. One very common mix-up. A founder runs a D2C skincare brand from Pune. Her Google Ads manager calls to say: “We should move to AI Max.” Three weeks later, another consultant calls and says: “You should be on Performance Max.” She...
by Riya Ubriani | Jun 12, 2026
Meta Ads have evolved tremendously over the years. From simple 2D flyer-style advertisements in the early days to today’s AI-powered advertising ecosystem. The platform has continuously transformed the way brands connect with audiences. 1. The Manual &...
by Riya Ubriani | Jun 5, 2026
Video ads are the best form of ads that will increase your visibility and also give you higher engagement. It reaches a higher audience and also keeps people on the hook and stops your scroll. Video ads are increasing the percentage of people watching and also...
by Riya Ubriani | May 29, 2026
Stop marketing to everyone. Seriously. Here is a scenario that plays out inside B2B companies across India approximately once every quarter: Marketing runs LinkedIn campaigns. Leads come in. Sales calls the leads. Sales comes back to marketing with that particular...
